By Iman Sadri
December 24, 2017
The Los Angeles Clippers had enjoyed a half a decade of resurgence under Chris Paul and Blake Griffin. That prominence came to an abrupt end when Paul was traded to the Houston Rockets over the summer. Despite the Clippers getting off to a hot start this season, they have since floundered. They are 6-11 and in 13th place in the Western Conference.
With the return of a losing record has returned an apathy in ticket sales and attendance. Almost every home game at Staples Center appears to have many empty seats in the lower bowl. The losing record doesn’t help bring fans in. However, the losing can be short lived if the Clippers can turn their fortunes around. One way to help turn their attendance fortunes around is by targeting the Iranian American community in Greater Los Angeles.
There are estimated to be over 1,000,000 Iranian Americans living in Southern California. The Clippers are 19th in the NBA in attendance. It’s understandable that because they play in L.A. and there are many entertainment options attendances can fluctuate. One way to have at least 1,000 extra seats filled per game is by marketing the Clippers to the Southern California Persian community.
There are many channels of marketing to target the So Cal Persian community. The most effective is by social media and print advertisements. Iranian Americans are ardent NBA fans. Despite a large number of Persians in So Cal who follow the Lakers, there are still hundreds of thousands who don’t. That is where the Clippers need to capitalize.
Iman Sadri is the founder of @ThePersianObserver